.Manly Bands is a direct-to-consumer seller of males's rings. The business launched in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't discover a suitable wedding event band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our team discussed the business's starting, distinct band products, and also extra. Ever since, Manly Bands has actually gotten its maker. The production of rings from, claim, Jack Daniel's scotch barrels or even Fender guitar strings makes engaging video clip, states Ruggiero, ideal for narration on social networks and also in other places.The entire audio of our conversation is inserted below. The records is actually edited for duration and clearness.Eric Bandholz: Give our team a review of what you perform.John Ruggiero: My better half, Michelle, and I began an internet ring business knowned as Manly Bands in 2016 to handle a trouble of wedding celebration bands for guys. Our company were actually only married. I possess sizable fingers as well as could not locate a ring that I ased if that was certainly not overpriced. My options were ordering from a catalog or having one thing personalized.I ended up buying coming from a web site. The ring arrived in a standard mailer, without package or even client service. It was actually an unpleasant expertise through today's ecommerce specifications.We received wed, relocated to Florida, and needed to have a work. Our experts told our own selves, "Our experts're both entrepreneurs. Why do not we generate our very own service?" Our company discussed the types of issues our team would certainly observed and also just how to fix them. My band adventure arised, and also our company chose to attempt to solve it for various other guys.Our target when our experts began was to pay rent. Our company thought creating a pair many thousand bucks a month from this will be actually superb. Our company considered it a lifestyle company, not high-growth. It was actually simply Michelle and also me in our garage making bands and sending them bent on customers. Our team had hit on something. Our information resonated with leads.Michelle and I make an exceptional group. I produce tips, and also she is actually the implementer. A bunch of our effectiveness heads to her creative mind. She names the rings as well as develops personas. She attaches the rings to clients. Explaining a band entirely as "eight-millimeter dark" didn't suffice.We designed bands coming from distinct materials, including Port Daniel's gun barrels or even special metals. Your business removed. Since then, our experts've grown considerably. Our team right now have more than 55 individuals in the Manly Bands loved ones. Regarding half of those are ring craftsmens who function in our recently obtained production store in Utah.Bandholz: When did you obtain a maker?Ruggiero: About a year and also a half ago. We had been their consumer for several years, so we understood all of them properly. A lot of their business was actually wholesale, which really did not passion us-- mosting likely to mom-and-pop jewelers. They retained their wholesale clients as well as brand name. Our team obtained a few of their possessions and also delivered over staff members.Inducing a manufacturing staff has actually been one of the very best things our company have actually performed. It's been actually incredible to head out there certainly as well as see all of them bring in rings out of Fender guitar strands or even metal coming from an M1 Abrams container.Bandholz: How carries out in-house production impact marketing?Ruggiero: It is actually been actually significant. Taking a cam to the opposite of the office and filming the team utilizing lathes to cut the steel poles or even whiskey barrels right into bands makes for unbelievable video recording. We possess our cam workers available constantly. Our team use that video footage on our social networking sites as well as in our ads and also email lists. We attempt to advertise that since many companies in the guys's ring space don't make. They fall ship or purchase from international and afterwards deliver it out. But our company desire it to last a life time and also be something individuals can easily take pleasure in.Our company've had a considerable amount of excellence along with our army culture selection, where we resource unique military materials. Our experts have the M1 Garand rifle stock, the timber component, from War of the nations I. Viewing our crew placed that in the turret and also cut an item out for a ring is actually exciting.Our advertising for those rings speak about the record, the soldiers, where the tool was actually utilized, and things like that. My partner and I researched filmmaking in college. Our experts utilize our capabilities to enlighten as well as tell a story. For example, I just recently got an e-mail coming from a customer who shared that his gramps used to drive M1 containers. The customer skilled one of those bands to his grand daddy, and they possessed very an emotional swap. It behaves to assist clients connect with their past and generate one thing meaningful.Bandholz: Where can people acquire a band coming from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, as well. I'm on Twitter and LinkedIn.